General Motors Marketing Strategy free essay sample

General Motors has many different brands and models that make up the companies portfolio. They use these brands as a tool to attract different target markets. General Motors will target middle-class consumers in the United States, Brazil, Europe, and China with its Chevrolet Brand. They will target older buyers with the Buick brand worldwide. The company will target wealthy buyers worldwide with its Cadillac brand. General motors will also target middle-class buyers in New Zealand and Australia with its Holden brand. MARKETING MIX Product: General Motors has many popular vehicle brands around the globe including Buick in China, Saab in Sweden, and Chevrolet in the US. General Motors also carries other brands as part of its portfolio, like Opel, the main GM brand name in Europe except in the UK, Hummer, Isuzu, and Holden in Australia and New Zealand. Price: General Motors provides a wide range of vehicles all over the world priced from $10,000 to 0,000 and higher. We will write a custom essay sample on General Motors Marketing Strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These prices range from middle to luxury class vehicles. General Motors has executed competitive strategy, particularly in the United States, that combines an emphasis on competitively priced vehicles. They hope to build a standard of exceptional products and brands and build long-term investment value for their products, while supporting improved pricing per transaction. Place: General Motors distribution strength in rural areas, which is a significant competitive advantage, will be largely preserved. General Motors does business in 157 countries. General Motors is has been divided into business segments: GM North America (GMNA), GM Europe (GME), GM International Operations (GMIO), GM South America (GMSA), and GM Financial. Promotion: General Motors uses many ways to promote its products. They use auto shows, standard commercials, online commercials, social media, professional auto racing, GM Magazine, their â€Å"Employee Discount for Everyoneâ€Å", and their extended warranties.

Social Economics Within the Great Gatsby Essays

Social Economics Within the Great Gatsby Essays Social Economics Within the Great Gatsby Paper Social Economics Within the Great Gatsby Paper Essay Topic: Economics Instead, Fitzgerald explores two efferent classes of the wealthy. There are individuals, like Jordan Baker, who were born into their wealth. Her family has most likely had money for generations on end. Because of this they are called old money. In The Great Gatsby, the people who are born into old money do not have to work, do not talk about their wealth, and are able to go through their days entertaining themselves with whatever makes them happy. The characters who represent this group, Tom, Daisy, and Jordan, are most likely the most selective group, making distinctions of a persons kind of wealth. They base heir decisions not on how much wealth a person has, but on how long that person has had their wealth and how they made It. In the asses Gatsby and many others acquired their wealth. People like this were considered new money. The fact that these people are new money is enough reason for old money people, like Tom and Daisy, to not include them in their circle. According to the old money way of thinking, new money people could never have their kind of taste and sophistication. Not only does Gatsby work, but his origins are from a poor class, which means that he could not be good enough for Daisy. Daisy, coming from old money, is Judgmental and shallow. When she first met Gatsby, she decided she could not possibly be with him because of his lack of money. She failed to look at the essence of Gatsby and realize that this man was hard working and willing to make more money. Instead, she believed that she was superior and could not stoop to love a man without as much money as she. But are people from new money any different? If we look at Gatsby new money party-goers, we see that they attend his parties uninvited, they eat and drink his food, yet they dont show the courtesy to meet Gatsby. After Gatsby death, hey do not even show up to his funeral. Obviously, Fitzgerald does not show either the new or old money characters in a complimentary light. Their highest priority is living for today, the next party, and on what they can spend their money. Fitzgerald did a Just as explicit a job when portraying the middle class. Nick, even though he is from a family with some wealth, does not have by any means as much money as Tom or Daisy. In the end, he is revealed as a man with principles and integrity. He is confident In himself and his accomplishments and Is, therefore, able to mingle among the classes. In a word, Nick Is content. Myrtle, though, Is on the other side of the middle class spectrum. She Is currently married too middle class man, but Is a leads her into having an affair with Tom. Because of this need, Myrtle has distanced nearest Trot morals, Ana NAS no problem accenting on nerd NASDAQ IT It means Tanat for a short while she can live the lifestyle she desires. The Great Gatsby is often viewed as Fitzgerald masterpiece. It portrays an accurate picture of American society in the asses. The asses were filled with post-war economic growth, and Fitzgerald presents the frenzy of society to take part in that growth. The characters in the novel exemplify the ease with which new and greed can derail ones moral code. Other characters, especially those in the old money class, are only minimally aware that a moral code even matters. At the same time, Fitzgerald portrays a third group represented by Nick. These people stand apart from the social frenzy. They hold their moral code above the quest for wealth. They live apart from the lure of social class. Despite the wish of many to view America as a classless society, The Great Gatsby reveals that class distinctions not only exist but also define acceptable behavior.

Strategic Systems Integration Planning of the Heelz Boutique Essay

Strategic Systems Integration Planning of the Heelz Boutique - Essay Example Choi (2014, p. 260) defined as, â€Å"software that is distributed with its source code under a license that sets out terms and conditions for use, modification, and re-distribution.† Subramanyam and Xia (2008) also provided similar kind of definition while describing the characteristics of Open Source Software (OSS). It is evident from the definition that OSS is being developed through geographically distributed software development platform and online community for volunteer developers. In the last two decades, Open Source Software (OSS) attracted significant amount of attention from business houses, researchers, governments, and researchers, as a lucrative alternative to expensive packaged proprietary software from commercial vendors due to advantages like lower costs and flexibility (Noyes, 2011; Choi, 2014). Subramaniam, Sen, and Nelson (2009) gave examples of renowned OSS such as Firefox (a web browser), MySQL (a relational database management system), Linux (operating s ystem) and Apache (a web server). Open source development depends heavily on the support of the self-organizing community, users and business clients (Crowston, Annabi and Howison, 2003; Crowston et al, 2007). On the other hand, expensive packaged proprietary software from commercial vendors is being developed by paid software developers and such software is being rigorously tested by system engineers. On contrary, OSS is being supervised by volunteer members. Therefore, a degree of systematic approach is pretty less for OSS in comparison to proprietary software.